I've always found what we learn in our basic economics classes to be woefully poor at explaining a whole host of real life economics behaviors. Luckily, the growing field of behavioral economics is starting to fill these yawning gaps.
In this fantastic TED talk, Dan Ariely explains some of the thought that went into his popular book Predictably Irrational, one of the two major books about behavioral economics (along with Nudge). Both come extremely highly recommended from me.
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